ICME Healthcare successfully completes major contract with The Red Sea Project, Saudi Arabia

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Through its landmark partnership with The Red Sea Development Company, the international advisory firm was responsible for devising the healthcare strategy and delivery model for the largest regenerative tourism project in the world

June 14th, 2022: ICME Healthcare, the international strategic healthcare consulting firm, is delighted to announce the successful completion of its landmark collaboration with The Red Sea Development Company (TRSDC), the organisation behind the revolutionary world-class luxury resort in Saudi Arabia’s Red Sea coastal area. 

Widely regarded as one of the most ambitious tourism development projects in the world and expected to welcome one million tourists a year by 2030, The Red Sea Project will eventually feature more than 50 unique luxury resorts, set over 90 pristine natural islands, dramatic mountain ranges and sweeping desert landscapes.

With environmentally friendly and sustainability practices at the forefront of The Red Sea Project, ICME Healthcare was the perfect choice when it came to choosing a partner to devise the overall healthcare delivery strategy. ICME was selected to fulfil this broad portfolio of strategic tasks because of its vast experience and passion for developing the healthcare sector.

In its role as the strategic healthcare advisor to TRSDC, ICME was responsible for devising the healthcare delivery model, including the medical concept, and the health technology planning for the TRSDC hospital and the clinic at the international airport.

Furthermore, ICME also successfully completed a global hospital operator search that lead to the appointment of an internationally renowned operator for TRSDC’s state-of-the-art hospital.

“Through this collaboration, our ambition was to give every guest and the thousands of employees living and working at The Red Sea destination access to high-quality healthcare. This aligns with our overall goal to provide superior customer service and guest experience throughout every aspect of the destination. The strategic planning for our hospital and healthcare system was therefore immensely important, and we knew it would affect everything from the efficiency of the medical services to the financial viability of the hospital’s operation,” said John Pagano, CEO, TRSDC.

“Bringing years of experience and regional expertise in healthcare planning projects, we were delighted to enlist the help, knowledge, and skills of ICME, whose comprehensive and cutting-edge digital health operations will positively uplift the experience of everyone who visits, works and lives with us at this incredible and innovative development.”

Dr Cyril Toma, ICME Managing Director for the Middle East, said: “This outstanding and visionary project demonstrates a pivotal change in the culture of Saudi Arabia and symbolises its deep and heartfelt desire to establish itself as one of the world’s leading tourist destinations. ICME is so proud to have partnered with TRSDC as a strategic enabler and it was an honour to help them bring their vision to life. We have harnessed all our skills and experience to create the very best operational parameters and ensure that The Red Sea Project’s healthcare system remains an efficient long-term operation that is admired throughout the world.”

For more information about ICME Healthcare, please visit www.icme-healthcare.com, or more about TRSDC please see www.theredsea.sa/en.

About ICME Healthcare  

ICME is the world’s most trusted partner for strategic healthcare consultancy. Based in Switzerland, ICME was established in 1954 and it now has branches in 6 different countries. Throughout its decades of experience, the brand has successfully implemented more than 1,200 projects throughout the globe, and its high-value proposition is based on its combination of medical, technical, and financial capabilities and its sheer dedication to developing and driving the healthcare sector. All the above makes ICME a reliable and trusted partner that always delivers exceptional results.


The Red Sea Development Company (TRSDC – www.theredsea.sa) is a closed joint-stock company wholly owned by the Public Investment Fund (PIF) of Saudi Arabia. TRSDC was established to drive the development of The Red Sea Project, a luxury, regenerative tourism destination that will set new standards in sustainable development and position Saudi Arabia on the global tourism map.

The project is being developed over 28,000 km2 of pristine lands and waters along Saudi Arabia’s west coast and includes a vast archipelago of more than 90 pristine islands. The destination also features sweeping desert dunes, mountain canyons, dormant volcanoes, and ancient cultural and heritage sites. It is designed to include hotels, residential properties, leisure, commercial and entertainment amenities, as well as supporting infrastructure that emphasizes renewable energy and water conservation and re-use, as well as a circular waste management system to achieve zero waste to landfill.

Activity for the first phase of development is well underway and is on track to be completed by the end of 2023. The project has surpassed significant milestones, with over 800 contracts signed to date, worth in excess SAR 20 bn ($5.33bn).

The 100-hectare Landscape Nursery, which will provide more than 25 million plants for the The Red Sea Project and AMAALA, is now fully operational. There are more than 20,000 workers currently on-site and 80km of new roads are now complete. The Construction Village and the Waste Management Centre are both fully operational and development is progressing well at the Coastal Village, which will be home to around 14,000 people who will eventually work at the destination.


Contact ICME

Susanne Micheel-Sprenger

Head of Marketing and Communications



Contact TRSDC

Rana Elsawaf

Content Manager Public Relations – Marketing & Communications



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Our team is looking forward to receiving your enquiries and requests – we are excited to work together with you to bring your vision and project to fruition.

Let’s work together

Our team is looking forward to receiving your enquiries and requests – we are excited to work together with you to bring your vision and project to fruition.

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